We all know that we should have a advertising plan – that having goals and a path to attain them is essential to our business success….and our psychological health! Most of us will take that nextRead More…

The marketing mix, earlier referred to as the 4 p’s, (but now has a few more), is a vital part of any advertising strategy. This is a device whereby the marketer takes decisions on what andRead More…

They say in life there are a variety of events which will occur which is able to be some of the hardest in your life. Dealing with the loss of life of a cherished one andRead More…