The marketing mix, earlier referred to as the 4 p’s, (but now has a few more), is a vital part of any advertising strategy. This is a device whereby the marketer takes decisions on what andRead More…

They say in life there are a variety of events which will occur which is able to be some of the hardest in your life. Dealing with the loss of life of a cherished one andRead More…

Carrying out the market research isn’t enough in itself. It needs to be regularly up to date also. In order to carry out advertising effectively, you have to need to have information just like the demandRead More…