Search engine optimization (SEO) helps web sites to raise position in rankings on the search engines. To the majority of people, this sounds very intriguing. But it is mostly due to lack of awareness about SEO outside of the industry. This has led to quite a few myths becoming prevalent about it. Following are some of these myths and an attempt at addressing them to give a more accurate picture.

Myth 1: Premier search engine optimization companies are the ones that rank highest in search engines

Web search is a good way of finding search engine optimization services, but it is not the best. The top SEO services usually source clients through referrals. Instead of improving their own search rankings they improve ranking for their clients.

Therefore, it is very important to do adequate research before finalizing on an SEO partner, especially if one is relying on web search. Remember to thoroughly evaluate the vendor’s services package and offering. Almost all of them are fixated on quantity rather than quality. As opposed to tailoring the service they provide uniform solutions that are usually wanting in innovation.

Myth 2: SEO is all that is essential to rank well in search engines

SEO cannot be an alternative to a decent business model, a good product or service, attractive website design and exclusive content. Once these are assured, SE optimization can unquestionably assist in gaining a high organic search ranking. Unfortunately, it cannot make up for the absence of them.

Myth 3: You should to hire an SEO service in your geographic area

It is comfortable to hire a provider in the same geographic area, but it is not a requirement. Actually, most of the productive partnerships may be managed remotely. In situations where face to face contact is desired, you may substitute it with web conferencing or if the distance permits, consider taking a flight once or twice. Otherwise, all the conversation can be done over email and phone.

Myth 4: All one needs is a good SEO service provider

It is not just important to hire a ‘good’ SEO service but essential to hire the one with the right fit with your goals. A vendor that offers pertinent experience and delivers tailor-made offering to the your immediate and long term need is most appealing. Obtaining referrals is one of the better ways of seeking the most fitting service with reasonable SEO pricing.

Myth 5: SEO company only needs to optimize for Google

Google is the most frequently used search engine. Over sixty percent of online consumers use Google to find what they are looking for. What this also means is that nearly forty percent of the consumers use some other search engine. Yahoo and Bing are the next most popular engines followed by several others. Therefore, SEO companies while optimizing web sites should not ignore the substantial others and try to cover as many search engine as possible, Google still being the most important.

Myth 6: SEO companies use secret tactics

It is not widely known how search engine optimization works. It does not mean SEO services work magic! Like it is true with any service, SEO needs the knowledge and application of a unique skill set.

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