Search Engine Optimization or merely known as SEO is one in all the most popular sort of Internet promoting used in the market today. According to several consultants, including those from SEO Philippines firms, the rationale why SEO became common within the market is that the majority of its techniques sometimes does not require an excessive amount of investment, which is generally the case for SEM or search engine selling (that deals with paid inclusion).

Another issue for its popularity in the Web promoting trade is the range of its techniques. As a result of it deals with un-paid or “natural” inclusion, many techniques are formulated, tested, and used throughout its course. While many of its techniques are thought of legal, some are considered as illegal or unethical.

Like most Web marketing techniques, SEO is additionally known for its techniques that causes adverse effects to go looking engines. Techniques used in SEO are separated in two different categories. The first one deals with techniques that are recommended by search engines whereas the other tends to control search engine result pages or SERPs through deception. These techniques are called the white hat SEO and the black hat SEO.

Techniques in SEO: White Hat and Black Hat
The terms white hat and black hat were derived from early western cowboy movies in which the great guys wear white hats whereas the unhealthy guys tend to wear black hats. Although the terms are currently related to SEO, the terms also are widely employed in the online community for other purposes.

White hat hackers, also referred to as moral hackers, or white knights, are laptop security specialists, who concentrate on penetration testing, and alternative testing methodologies, to ensure that a company’s info systems are secure. On the other hand, Black Hat Hackers (conjointly referred to as “crackers”), are hackers who specialize in unauthorized penetration. They will use computers to attack systems for profit, for fun, or for political motivations or as a part of a social cause.

The utilization of white hats and black hats were introduced in SEO as a way to denote a method if its ethical or not. Black hat SEO ways such as spamdexing, attempt to redirect search results to explicit target pages during a fashion that is against the search engines’ terms of service, whereas white hat methods are typically approved by the search engines.

According to many SEO Philippines consultants, black hat SEO tends to provide faster results than the white hat techniques. The advantage of white hat SEO is that it tends to supply results that last a long time, whereas black hats anticipate that their sites could eventually be banned either quickly or permanently discover what they are doing.

White hat and Black hat SEO Techniques
There really isn’t any list of white hat SEO techniques, other than the concept of its techniques. If the technique is used not for deception, and ensuring that the content a groundwork engine indexes and subsequently ranks is the identical content a user can see, then this is thought of as a white hat. But, if the techniques are used for deceiving or manipulating the SERPs, then this is known as a black hat SEO.

Unlike white hat SEO, there have been various techniques involved in black hat SEO. Some are still used nowadays by several web masters and SEO specialists, while some have lost its effectiveness when search engines modified their algorithm. Here are some of the most well known techniques in black hat SEO:

Keyword stuffing
Keyword stuffing could be a black hat SEO technique that involves placement of keywords inside a page to boost the keyword count, selection, and density of the page. There are several techniques concerned in this. One is thru the use of meta tags. Meta tag stuffing involves repeating keywords in the Meta tags, and using meta keywords that are unrelated to the positioning’s content. This system, however, has been ineffective since 2005.

Article spinning
One in every of the foremost widely use type of black hat SEO these days is article spinning. This system is like duplicate content, but, this works by rewriting existing articles, or elements of articles, and replacing components to avoid being penalized within the Search Engine Results pages for using duplicate content. This sort of black hat SEO is additionally a type of copyright infringements if the initial article was used without the copyright owner’s permission.

Link farms
Link farms in one in all oldest kinds of link spam that involve any group of net sites that every one hyperlink to each other website within the group. Although it had been designed to permit individual websites to selectively exchange links with other relevant websites, it was utilized by unscrupulous webmasters who joined the services to receive inbound links and then found ways in which to cover their outbound links or to avoid posting any links on their sites at all. Search engines countered the link farm movement by identifying specific attributes related to link farm pages and filtering those pages from indexing and search results.

Comment spam
One in every of the most widely used kind of black hat SEO nowadays is the comment spam. This involves the use of world-writable pages such as blogs, wikis, guestbooks, and many alternative publicly accessible online discussion boards. This could be problematic because agents will be written that automatically randomly select a user edited internet page, such as a Wikipedia article, and add spamming links.

According to several SEO Philippines consultants, this technique have been prevented by using the “nofollow” tag which reduces the effectiveness of sure varieties of search engine spam, thereby improving the standard of search engine results and preventing spamdexing from occurring.

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