Every week hundreds of people come online in hopes of making money. Some are looking for a few hundred dollars a month to pay off credit card debt, or buy new appliances, or just to have extra spending money. Some are in search of more, they want to pay off their mortgage or even replace their job.

They all have one common denominator, they want to create online income, but unfortunately, they don’t know how. The sobering truth is this . . . 97% of them will never make a penny, in fact they will lose money, some of them will lose a lot of money.

To create online income, you need skills in two areas 1) technical … how to build a website, and 2) internet marketing … how to create a campaign or system that generates online sales. Without an understanding in these two areas, you probably have no business being on the internet.

Let’s briefly break down these two areas.

Technical…

To make money online, you need a website. But not just an ordinary website. It needs to be a monetized website. Meaning it is designed and built to generate internet sales.

It must also be an optimized website, meaning your website is built keyword specific. Thus, prospects searching specific keywords will be led to your website.

What are keywords?

Keywords are the words that prospects use when searching for specific information online. As an example, someone wanting to learn about about improving their golf swing would search the words ‘golf swing’.

The process of bringing prospects to your website is commonly referred to as driving traffic. Thus, you’ll also need to know how to drive traffic to your website. This can be free website traffic, or it can be paid traffic.

To make money online, it’s vital that this technical framework is built correctly.

Marketing…

To make money online, you must understand the marketing process. Many people mistakenly identify marketing and advertising as the same thing. However, advertising is merely one one part of the entire marketing process.

Marketing is the entire sales process. Marketing begins with…
1) finding interested prospects,
2) teaching those prospects about the product,
3) demonstrating to prospects how that product will be of benefit to them,
4) triggering the buying emotion in prospects,
5) completing the actual sale, and
6) following up with prospects and buyers, thus generating even more sales.

Now, unless you are thoroughly educated and totally understand both the technical, and the marketing processes, you will never make any money online.

How do you get this education?

There are many, many excellent online training programs. They range in price from $0 to $5,000, or more.

Some training programs cover only specific topics…how to build a website, how to optimize your website, how to do keyword research, etc. Others cover all phases of online training.

If gaining this knowledge is more work than you are interested in, you have one final option.

The majority of the business opportunity programs have created their own marketing system. When you join they plug you into the marketing system. All you do then is drive traffic to your affiliate website or splash page and the marketing system takes care of everything else. This is the simplest way to create online income.

However, to be successful with this method, you will still have to learn how to drive traffic to your affiliate website. So learn all you can about driving traffic.

A word of caution, make sure the program you choose is operated by a reputable online marketer. Somebody who has been online for at least five years and has a good, solid reputation on the internet.

The bottom line is this…

If you want to make a lot of money online, you need to learn and implement the required skills. This may sound intimidating, however millions of other people make a lot of money on the internet every day. If they can do it, you can too.

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