So, I picked a random phrase on a PR0 website and searched Google on this term. The term was actually a claim sentence for a paid blogging system, so it us used on lots of websites, but none of them are maybe optimised for it. At first, my PR0 site was 35th on Google for it. Then, I linked from the home page of a PR3 blog to the post page with this phrase and watched the results.

Once the PR3 website was visited by Google, it itself appeared on page 2 of Google’s results, around about position 13. A day or two later and the PR0 blog jumped to 15th and then slowly up to 10th position, overtaking the PR3 site.

Now, I cannot explain why it continued to climb up after the initial jump, but it did. But the effect of the single link is not what I am trying to look out.

I left the web sites alone for a week whilst I monitored the movements, watching them balance out. Then, I put the same link onto the rest of the PR3 website in exactly the same position.

Now suddenly thousands of pages of the website had a link to the PR0 weblog, using the random phrase as an anchor text. This really was a web site wide link if ever there was one. Not much happened, for all of 2 days! Then suddenly the position of the PR0 site started to crash off.

Within three days the website was down to 39th on the search engine listings, though just 2 dozen of the pages on the PR3 weblog were reported on Google as containing the link.

So, this points to several things.

First, by introducing a website wide link the effects of the single link are knocked out. A single link on 1 page might give a benefit, but put the link across the site and there are no benefits.

What around it dropping to 39th, from the original 35th? Does this mean a site wide link is damaging? I think not. Out of those sites above it in the listings, 2 of them, are the pages from the PR3 site, plus a couple of new high ranking blogs have also displayed the claim sentence. So that explains why it fell further than it climbed.

The second point to notice is that a website wide link is anything but a link on every page. Just round 23 pages are cached with the link out of some thousand pages across that web site. So, it looks as though if you get in excess of about 5 – 10 links from any one site in a short time period then the links are totally ignored.

This means that if you are writing WordPress templates in the hope of getting a lot of links in, you are possibly wasting your time! The same for heaps of other tricks. Whether further site wide links when they are built up in excess of time on an older web site have the same effect, I cannot say. That experiment will take a load longer!

Guest post by Keith Lunt of affordable website promotion. To learn more about website promotion ideas, call in.

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