Keep people abreast of recent posts
Well, the main aspect is that you are ensuring that people are regularly reading your latest posts. Those people that subscribe and follow your feed will be (hopefully) reading all of your newest posts. The trick is, how do you use this to the best?

Getting people following you
Well the first part is to be certain that your readers want to sign and and can. This means convincing them that what you are writing is interesting and useful for them. You do not do this by writing heavily search engine optimised text, you do this by writing for your audience.

Then ensure that your readers could straightforwardly sign up. Give them a link to follow your Realy simple syndication feed on every page and add a page on your website that explains what a feed does and how to sign up to it. You do not need full details of how to use the feed, merely link to somewhere else for those that need more details.

Keep your readers interested
Next, once your readers are signed up you need to be certain that that readers are using them. This means ensuring they read the posts and do not stop following them. To make certain that the posts are interesting remember that heaps of the time readers will see just the title of the post, not the content. The title has to be interesting and tempt them into reading more. A boring title will do no favours.

Also, if you are adding loads of not so interesting posts (as for instance, off topic posts from paid to post systems) then you might like to look at not including these in your feed. If it is full of off topic posts that are irrelevant, readers will get fed up wading through the off topic posts to find what actually interests them. WordPress plugins for instance Automatic Category Excluder might be used well here.

Keep an eye on your subscribers
It is also useful to route your feed through tools for instance Google’s Feedburner tool. This is a tool that Google purchased for a rumoured $100 million in 2007, and it allows you to keep a eye on how a lot of followers you have and which posts they are actually reading. This means that you could actually write more posts based about what your Realy simple syndication readers are interested in, which draws more of them back to the web site.

And, in summary
So the trick with RSS feeds is to make certain that your existing content is good enough to tempt people to follow your feed and to provide high quality content from the feed. Once you do this you will then have a regular stream of readers following your writings and hopefully several of these will also spread the word of your website.

Written by Keith Lunt, who offers a SEO Southport service. For more useful tips about good web design call into the blog.

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