Lot’s of people who are new to starting a house candle business have heard that they need a business candle making plan, but don’t really know what one is or why they should have one. ThisRead More…

We all know that we should have a advertising plan – that having goals and a path to attain them is essential to our business success….and our psychological health! Most of us will take that nextRead More…

The marketing mix, earlier referred to as the 4 p’s, (but now has a few more), is a vital part of any advertising strategy. This is a device whereby the marketer takes decisions on what andRead More…